MERKE: Alterna My Hair. My Canvas.


no place for the ordinary


We believe that hair care is self-care. My Hair. My Canvas. is the newest expression of Alterna Haircare’s transformational experience. Our high-performing, versatile products turn the everyday act of washing your hair into moments of self-kindness. Featuring transformative textures and the benefits of Vegan Botanical Caviar, our vegan formulas elevate your haircare routine and make it fun and effortless to create customizable, beautiful looks.

do no harm


Our flexible, high-performance formulas are 100% vegan with all bottles and tubes made of 50% post-consumer recycled plastic with twist-open and close pumps to minimize plastic waste.



our formulation philosophy


At the heart of each vegan formula is sustainably sourced Vegan Botanical Caviar blended with unique, powerful ingredients like Water Lily Extract, Coconut Sugar Blend, White Charcoal, Prickly Pear Oil, Perlite and Lemon Peel Extract. Our formulas are formulated without added parabens, SLS/SLES* sulfates, phthalates, synthetic color, gluten, mineral oil, formaldehydes and formaldehyde-releasing agents. My Hair. My Canvas. formulas are designed to nurture each strand for undeniably beautiful and healthy hair.

* Formulated without Sodium Lauryl Sulfate or Sodium Laureth Sulfate

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